Hyundai

The switch. The centerpiece is a two-and-a-half-minute short film, which is intended as a narrative homage to Hollywood films such as „The Game“ by David Fincher or „Duel“ by Steven Spielberg and comes across in the style of a road movie.

Based on this film, there is also a 30-second trailer for use on TV, which leads to the country-specific websites. The agency worked with the international producer collective Hearoes on the production. In addition to the various moving image formats, advertisements and outdoor advertising are also used.