Jan Lucas

 

AGENCY

Freelance

INDUSTRY

Pharmaceutical

SERVICE

Creative Strategy, Film, Digital, Brand Experience & Activation, Campaign

Leaps by Bayer

The leap of faith. Uncover the legendary Lyon 25 skateboarding spot and its influence on Bayer’s Leaps initiative, which brings daring to life sciences. Filmed in Bolivia’s vast salt flats, featuring Tony Hawk’s voice and an exclusive track by Paul Kalkbrenner, this story honors Ali Boulala and Aaron “Jaws” Homoki—more than just a jump, it’s a call to leap!