AGENCY
Freelance
INDUSTRY
Health
SERVICE
Creative Strategy, Digital, Social Media, Print, Brand Experience & Activation, Campaign
Synapse Synthesizer. Introducing a revolutionary leap in the beverage industry—a fundamentally new drink segment that challenges conventional norms. Retak’s innovative creation stands as a novel category, distinct from the usual array of energy drinks, smoothies, and nootropics. Retak has crafted an unparalleled drink experience, melding the goodness of fruit juice with a infusion of premium essential oils.
A key aspect of Retak’s strategy involves an exclusive underground channel for the initial launch. They have gained deep customer insights and are committed to selling only in the most elite clubs in Berlin and across the globe. Leveraging a network of world-renowned DJs, festival organizers, and club owners, they have garnered significant support and advocacy for the brand.