AGENCY
Serviceplan
INDUSTRY
Health
SERVICE
Creative Strategy, AI, Film, Digital, Social Media, Campaign
AI Project. The Saved Memories Project is a non-profit creative platform, supporting trans people in recovering their childhood memories with the help of AI.
We partnered with German trans influencers who unpacked their childhood photos for the first time after many years. After scanning the images, the AI was trained using numerous recent photographs of the person to reimagine each original shot perfectly.
By re-aligning the images with their true gender identity, trans people are more comfortable looking at their childhood photos.
In an emotional reveal film, we watch influencers Lucy, Duke, and Alice smile at their transformed pictures – now revealing the person they always felt they were.