Jan Lucas

 

AGENCY

Grey Berlin

INDUSTRY

Auromotive

SERVICE

Film, Digital, Campaign

Tirendo

Impossible ride. As brand ambassador for the online tyre dealer, ‚Tirendo,‘ Formula 1 driver Sebastian Vettel took part in this ambitious advertisement back in 2015.

The commercial was filmed in Trieste, a large harbour city in northern Italy. The shots were predominantly filmed backwards. Sebastian commented: “I am usually used to driving forwards, so the commercial was really something new for me. Driving backwards has never been so much fun.”