AGENCY
Grey Berlin
INDUSTRY
Auromotive
SERVICE
Film, Digital, Campaign
Impossible ride. As brand ambassador for the online tyre dealer, ‚Tirendo,‘ Formula 1 driver Sebastian Vettel took part in this ambitious advertisement back in 2015.
The commercial was filmed in Trieste, a large harbour city in northern Italy. The shots were predominantly filmed backwards. Sebastian commented: “I am usually used to driving forwards, so the commercial was really something new for me. Driving backwards has never been so much fun.”