AGENCY
Grey Berlin
INDUSTRY
Automotive
SERVICE
Creative Strategy, Film, Digital, Social Media, Campaign
Joy of new. Cologne.Toyota is now offering customers an attractive new financing option. The Joy of new offer turns the popular three-way loan into an even more flexible four-way model. Thanks to Joy of new, customers now have a new option: every three years, they can simply exchange their financed vehicle for a new one at a Toyota dealer. We show the joy of this in three funny commercials.